Pakistani musician Ali Sethi will feature in a special video display in New York’s iconic Times Square over the Christmas holidays.

Sponsored by the Beijing Century Foundation and Times Square, the ‘Future Tradition’ video celebrates the genre-bending work of Pulitzer Prize-winning composer Du Yun and her global collaborators. In 2019 Sethi and Du Yun teamed up to create a classical work for New York’s Carnegie Hall, and the Times Square display will show a portion of Sethi’s performance, followed by other images from Du Yun’s ouevre.

“I feel honoured to be a part of this display,” said Sethi in a statement. “I have always believed in our musical traditions, in their power to win hearts and change minds, and I feel so proud to represent them before the world.”

The display will run twice a day on thirteen screens from December 15th to 21st, with sixteen sightings on December 16th.

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